Our Ethos
Thermal bathing is one of humanity's oldest rituals. When done with cultural integrity, genuine expertise and thoughtful design, it has the power to create experiences guests carry with them long after they leave.
We believe in building spaces that stand apart. Destinations that become landmarks in their own right, that grow richer with time rather than fade with trends. Spaces that welcome both the solitary traveler seeking stillness and the community drawn together by shared ritual.
That belief is at the core of everything we do
About Azar Eskandarpour
Azar Eskandarpour is the founder of Humans Who Bathe — a consultancy built on 15 years of international thermal bathing and wellness experience. Having visited hundreds of thermal wellness facilities worldwide, she brings a depth of expertise that is rare in the industry.
Azar works with boutique hotels, resorts, sauna businesses, bathhouses, and residential developments — combining a creative and operational lens to build beautiful spaces that run as good as they feel. At the heart of her work is a deep respect for authentic culture, rituals, and treatments, and a commitment to guest experiences that bring people back.
Azar is a member of the North American Sauna Society and Sauna From Finland. She is the co-host of Sauna Diplomacy with the Finnish Embassy in Mexico, and a regular keynote speaker at international wellness conferences.
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